Redefining Sound Design: 5 Innovative Techniques

Redefining Sound Design: 5 Innovative Techniques


“You can use shabby equipment like cassette players or you can use high-end equipment, but it’s all about ideas, and ideas don’t rely as much on technology as you might think.” – Christopher Shutt (Theatre Sound Designer)


There comes a point in every producer’s career when they are confronted with the importance of choosing great sounds. It’s an inflection point, and I see it happen quite often during the Masterclass.

The one thing that most new producers are missing is quite simple: and that’s a discerning ear. When we start off, it’s common to be haphazard with the samples we use in our productions. We’ll choose any synth patch that sounds cool, without thinking about how it fits the sonic landscape of the genre (and more importantly, our own production).

The longer I make music, the more I realize that choosing great sounds to begin with is the #1 most important skill for any producer.

With this article, I want to arm you with the tools you need to go back to your DAW with a discerning ear and an innovator’s mindset. I’ll share some of my favorite fresh sound design techniques, but it’s not enough to simply implement these techniques and call it a day. You must uncover the thought process behind these techniques, and begin to innovate yourself.

Defining Sound Design

Before we get into the techniques, let’s create a new definition of sound design:

Sound design is the choice and manipulation of sounds entering and exiting the sonic landscape of your song.

Notice that sound design covers three main decisions during the production process:

First, you decide what sound enters your track. Sometimes a hard ”no” is better than an easy “yes.” Be selective with the sounds. Choose only the best.

Second, you decide how to manipulate that sound through processing, volume, and panning.

Finally, you determine how that sound enters and exits the production through automation and fades.

Innovative Sound Design Techniques

I’m going to focus on 4 areas of sound design where you can step up your game. We’ll talk about layering, filters, wavetable synthesis, and creating spaces that are out of this world. These strategies alone will take your sound design to the next level, but I’ll conclude the article with the most important part: The Innovator’s Mindset. Harrington Emmerson wrote:

As to methods, there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble.”

I care about you employing these innovative sound design techniques, but I care more about you understanding the principles of how to think like an innovative sound designer. So, without further ado, let’s get into it.

1. Create Unique Sounds by Layering

Layering is one of the top workflows that separates amateur sound designers from the professionals. We go deep into layering during Week 4 of the Masterclass. It’s a big topic, but here’s the main point:

Layering more of the same will get you nowhere. To layer sounds effectively, you must think about differences.

Cymatics shows this with a technique called “topping and tailing.” By isolating the transient and body of a two different sounds, and then applying fades and glue compression, you can create an entirely new sound.

Take a sound that you love, and ask yourself two questions:

  1. What do I love about this sound?
  2. What’s missing from this sound?

Let’s use an example of drum-layering to illustrate how to layer with differences.

Maybe you love the sparkle and top-end of a snare. Isolate the high-end with EQ, shaving away the low frequencies. Now look for a tom sample – something with a deep and resonant low-end. Sculpt away the top of the tom, and layer it with the air of your snare.

By isolating what you love about each drum, and filling in the gaps with another sound, you have created something unique and custom-suited to your track. This same idea applies with synths: when layering your chords, be sure to use different octaves, different patches, and different ADSR envelopes. Always remember: when layering, it’s the differences that count.

2. Get Freaky With Filters

When it comes to designing your synth patches, the choice of oscillators determines the fundamental tone of the instrument, but it’s really the filters and envelopes where the sound comes to life.

Subtractive synthesis is the idea that the very first analog synthesizers were built upon. Oscillators produce a tone, and a low-pass filter shaves away the high frequencies to make the tone more round and smooth. The largest knob on a Moog synth is the filter cutoff knob. In fact, it’s moog’s filter that gives their synths such a distinctive and sought-after sound.

When it comes to creating new and fresh synth patches, the choice of filters cannot be overlooked. Many synths default to a 24 db/octave low-pass filter, and that’s fine for reproducing vintage analog tones. But you’re here to innovate, and that requires stepping up your filter game.

I love Xfer’s Serum for a lot of reasons. It’s intuitive, visually compelling, and powerful. And one of the key advantages Serum has over the competition is in the buffet of filter options.

I’m a fan of the comb and flange filters in Serum. Assign a slow moving LFO (over the course of 4 or 8 bars) to the cutoff knob, and watch your pad come to life in new ways.

If you don’t have the Soundtoys bundle yet, what are you waiting for (apart from the half off discount for Masterclass students)? Their Filterfreak is a beast of a plugin. I find this especially well-suited for adding life and rhythm to patches of any type. It doesn’t have the wealth of different filter types that Serum offers, but the analog warmth is perfect for anything digital.

Other filter options are the Wow 2 from Sugarbytes and Cableguys’ Filter Shaper 3.

Go wild with these filters. Use them on guitars, aux sends, background vocals and drum fills. You can even go Tame Impala style and automate them in on the entire mix during special moments. The point is – filters are one of the main entry points to adding unique color to your tracks. Get to know your filtres, and they will become invaluable tools in the studio.

3. Use Wavetables for Next-Level Synthesis

Classic synthesizers have a rather limited set of oscillator waveforms. The most common are sine, sawtooth, triangle, and square waves.

With the advent of digital technology, a new type of synthesis was born. It’s know as Wavetable synthesis, and it’s an innovative sound designer’s best friend. Instead of oscillators producing a static waveform, it uses wavetables, which are snapshots of the entire cycle of a waveform. You can assign an LFO to morph through the wave, creating life and movement in a patch.

The “WT POS” knob in Serum stands for Wavetable position. It’s represented by the yellow line. This means Oscillator A is outputting the wave from position 112 in the wavetable, and Oscillator B is producing the sound from wavetable position 84.

The world of wavetable synthesis opens up an entirely new realm of possibility for the experimental sound designer (and that’s you, right?). There are some incredibly high quality wavetable banks available – my favorite are from Echo Sound Works and Cymatics. You can even create your own custom wavetables.

Combining the flexibility of wavetables with creative filters is what makes Serum so well-suited for innovative sound design. To really unlock the power of wavetable synthesis, remember that you have to assign an LFO to the Wavetable position to morph through the sound and create movement. Otherwise, you’re left with a static sound reminiscent of any digital synth.

4. Create Otherworldly Spaces

So far we’ve covered layering, unique filter options, and the power of wavetables to up your sound design game. I’ll round it off with my three favorite tips for creating new and unique spaces. This has to do with delay and reverb. If you haven’t already, brush up on our Ultimate Guide to Reverb. In particular, the tips about using it on a bus and sidechaining are essential.

Once you’ve got a groove going, you’ll be tempted to put your sounds in a space. Perhaps you’ve got reverb on a bus already, and you’re dialing in the send amount to taste. Time to start thinking about how you can create a space that is unique and custom-fit to your track.

1. Add Tremolos Before and After Reverb

One way to add instant vibe to your space is to place two tremolos on your reverb bus – one before the reverb, and one after. The tremolo after your reverb will add a pulse and rhythm to the tail (you can achieve the same effect with a visual sidechain plugin, like Kickstart by Nicky Romero). The tremolo before will give your source signal movement before it hits the verb.

Experiment with different phases, depths, and times. I like to set the post-reverb tremolo to be locked to half or quarter notes at the tempo of my track. I set the tremolo before the reverb at 8th or 16th notes, and I keep the mix subtle. You’ll also notice that I cut the lows and highs from my reverb bus – this is the classic Abbey Road Reverb trick.

2. Hard Pan Reverbs

Hard panned reverbs are a way to completely separate a sound from its space. It’s not every day you hear this in real life, which is exactly why it can be applied to create otherworldly spaces in the DAW. There are two ways you can go about this:

First, take a sound (for example, a guitar) and pan it to the right. Then send that guitar to a reverb, and pan the reverb bus to the left. Instant reminiscence of early 60’s records, especially if you’re using a vintage reverb like a plate or a spring.  

The second way is to take a mono track panned dead center, like a lead vocal. Send that lead vocal to two reverbs, one panned hard right, and one panned hard left. You want the decay times of the reverbs to be fairly close to one another, but not exactly the same (less than half a second difference). As a result, the stereo image for the reverb is wide and powerful.

3. The Reverse Delay Trick

This is one of my favorite tricks for creating custom buildups, and I discovered it completely by accident.

Take a short, atonal percussive sound. You can use a droplet of water, a breath, a snap, or some foley. Grab your favorite tape delay emulation, and get your automation ready because this requires some swift fingers. Here’s the process:

1. Send the short sound into the delay with low feedback and a long delay time (try 400 ms to start).
2. Automate the delay time to smaller values, making the time between repeats quicker and quicker.
3. On a second automation pass, increase the feedback as the delay time is shortening. The delay should now be self-oscilalting, and all that’s left of your source sound after a few seconds is a washed out blur.
4. Print the audio file. It should look like this:

5. Reverse the audio file, fade in, and send it to a ping pong delay at the end. Now you’ve got a build that goes from oscillation madness to your original sound cascading off in echoes during the chorus.

5. The Innovator’s Mindset

I could share my favorite new sound design techniques with you and leave it at that, but I want to give you the tools to create new and unique sounds on your own. And that requires a mindset shift from following the rules to breaking them.

If you want to innovate, it requires stepping outside the realm of convention. You must deliberately cross wires that people tell you not to cross. Be a child in a sandbox – just play. Let your imagination, intuition, and sense of curiosity take control.

For an example of this in action, check out sound design pioneer Brian Eno experimenting in the studio:

Innovation, by nature, requires being a leader. Leaders don’t defer to others for their decisions. Leaders don’t ask for permission before stepping outside their comfort zone. It’s important to identify the most commonly traveled paths so you can know how to deviate from them. There is no greater danger to innovation than believing that how you’re doing things must be right.  

So as a final bonus, here are the four things you can do to become a more confident innovator in the studio.

1. Take Inventory

Assess what you have in your arsenal today. Are there plugins you never use? Are there tools you always use the same way? As creatures of habit, we often find something comfortable and stick with it. You have to be aware of what you have – and how you use it – before deliberately moving in a new direction.

Chances are, your library is full sample folders you have never even opened. You wouldn’t be the only one. There may be new and fresh sounds at the periphery of what you already have available. Leave no stone unturned. As a producer, the studio is your territory. You should know every twig and branch in the garden.

Once you have a firm idea of what you have, you can set arbitrary limitations. “Today, I’m going to use a kick from this old folder.” “For this song, I’m only using plugins I have never used before.” These limitations are the birthplace of creativity and innovation, because they’re requiring you to form new neural pathways instead of relying on ingrained habits.

2. Force Yourself to Do Something New

Innovation is always about doing something new. You don’t innovate by copying or recreating. You innovate by being asserting yourself and sharing your own voice.

At all costs, force yourself to do something new. Use a new plugin. Use an old plugin for a new purpose. Reverse what you’ve never reversed before. Automate parameters you’ve never touched. Push the limits, and avoid the trap of feeling like you’re “doing it wrong.” In this world, you’re only as good as you are different. So practice being different. Practice being yourself.

3. Rise to a Challenge or Deadline

It’s that remix competition you’ve always wanted to do. It’s a challenge from splice. It’s the date to play a show, or a bet with a friend.

Put yourself out there. Commit to having something workable by a certain date. The pressure of a deadline will force you to become scrappy, to work with what you have, and to avoid the trap of perfectionism. Embrace anything that requires you to have a track finished and out the door. Innovation can come from efficiency, from trying to find the quickest and most optimal route.

4. Reference Innovative Work

If you know me, you know that I preach referencing at all stages of music production.

At first, it might seem counterintuitive to reference when you’re looking to establish your own voice. But how can you know what innovative sound design is without listening to work that inspires you?

Again, this is about looking past the techniques. You want to uncover the mindset that pushed the artist you admire to try something new. What did they do that nobody had done before? What about it strikes you as fresh and original? How would that artist approach your track?

Keep your ears open, and keep your mind unburdened by the sense that there is a right way to do things. Practice using tools is new ways. It’s like exercise – with time and practice it becomes second nature.

The world of sound design is vast, and I’m barely scratching the surface. What are you favorite innovative sound design techniques? Let’s turn the comments section below into a place where new ideas can shine.

Final Thoughts

The world of sound design is vast, and I’m barely scratching the surface. What are you favorite innovative sound design techniques? Let’s turn the comments section below into a place where new ideas can shine.